Josh Noble
Creating game-changing social-first strategies that help brands and athletes enter the chat.
Josh is a London-born, Brooklyn-based strategist and Arsenal fan who loves nerding out about North American soccer. When he’s not strategizing about sports, he’s playing or watching them. A fixture of New York’s recreational soccer community, he’s built a reputation as the city’s emergency goalkeeper.
He writes about the latest in sports marketing on Linkedin.
“You opened our eyes and minds in many ways, and helped us better shape our understanding of the Premier League fan in the U.S.”
Leigh Walsh
Head of Fan Development @ Premier League
“The level of fixation you sometimes show for a project is borderline unhealthy.”
Shawn Francis
Former Head of Creative @ We Are Social
Select Work
CaseStrategist behind @adidasus Instagram channel and award-winning Patrick Mahomes and Lionel Messi viral stunts.
CaseArchitect of the Premier League U.S. TikTok, resulting in 21 videos with 1M+ views and 252K+ followers in its debut 24/25 season on the platform.
CaseDeveloped the strategy for Major League Soccer’s inaugural Player Marketing Program including bespoke plans for 6 stars from across the league.
CaseLed strategy for EA Sports FIFA account including partner-led game launch moments, out-of-home campaigns, and taking the EASports TikTok account from 1 million to 4 million followers.
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NYC Next Generation Newsstand
🥉 Influencer support plan for Clio bronze-winning holiday campaign
CaseLed a trend-reporting workstream which kept cross-functional teams in-the-know about what was breaking through across platforms, inspiring the social team to lean in with bold ideas that drove earned media coverage and major brand heat.
BOSE
2024 – Present
WE ARE SOCIAL
2018 – 2024
SA STUDIOS GLOBAL
2016 – 2018
FRUGL LIMITED
2014 - 2016
CLIENTS
Adidas, Premier League, MLS, Under Armour, Bumble, PUMA, Umbro, Netflix, YouTube TV, Sam's Club, Unilever, Uber, International Committee of the Red Cross
Specialities
Social Strategy, Brand Platforms, Campaign Strategy, Creative Briefs, Creative Concepting + Development, Athlete Marketing & Branding, Creator x Brand Partnerships, Content Strategy, Brand Guidelines, Go-To-Market Launches, Trend Reporting, Project Management.